Creating A Great Trade Show Booth On A Tight Budget

Dealing with restrictions like budget and space is one of the hardest things to do when designing a trade show display

. Your ideal unit may be large and customized, but could be far outside your current price range. You might not be able to afford your dream display, but you can create something unique and effective, all while spending a fraction of the money. The trick is to stop thinking of large custom units as the only option for a high-impact trade show exhibit. There are many other ways to establish yourself at a convention which don't require you spending thousands of dollars.

Use Portable Displays For A Strong Impact

The effectiveness of a trade show booth does not depend solely on its size or how imposing it appears to be from across the convention hall. The key to drawing a large crowd is to attract their attention so that they want to know more. There are many ways to accomplish this, and they don't all require a large unit. When you are on a budget, instead of going for size, go for design innovation.

A portable trade show display has a lot of room for unique content and interesting designs. Even if you've chosen a comparably small style, you can still attract attention if you use that space wisely. First, pick complementary colors like red and white with plenty of contrast and high saturation. Second, avoid overcrowding the space. You want the few words and images you do use to be easily noticed. Third, ensure that some part of your unit is visible above the head of the crowd. This can be tough with a tabletop unit, as it's usually shoulder level or lower. No matter the difficulty, getting an overhead sign is always worth it because it will show people what you are offering from far away, enticing them to visit your booth.

Banner Stands - An Inexpensive Trade Show Booth Alternative

When you are trying to fill a large space, but don't want to spend the money on a full-sized trade show exhibit, banner stands are a great choice. These stands offer a very unique aesthetic, and can be combined in a number of different ways to yield different display styles. When properly placed, banner stands can seem just as large as any trade show booth.

Proper placement is a matter of creating a 'wall' of different banner stands. Many companies will use three, positioned next to each other with a small gap between them. These three banner stands will have one graphic split between them, giving a very modern and visually dynamic presentation. This wall of banner stands would make up the back portion of the trade show exhibit, leaving additional room for tables or other elements in front of it. One of the classic weaknesses of this kind of design was relatively little room for literature or other elements, but new design concepts offer built-in platforms on the banner stands that address these issue well.

Whether you choose a single portable unit, or decide to combine banner stands, you'll see a substantial savings over the purchase of a larger stand. If you follow these tips, you will be able to create a small unit that will have a big impact, drawing lots of attention at crowded conventions.

by: Chris Harmen

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