Creating Brand Identity Through Corporate Logos

Brand and logo are two words that are often misused or confused

, for many think of them as being the same. But, they are actually not. How are they different and how do you create each one? In this article, you will discover the distinction between corporate branding and business logo design.

A logo design is a figure or graphic element that represents a brand or trademark. It should be unique and expresses what your company is and the services your company provides. In other words, your business logo defines what your company is. Brand, however, does not have an exact definition. It is often defined as the identity of yourself, company, product or service. Your brand should be very inspiring and ensures confidence to the consumers.

In creating a brand, you research about your competitors and their brand. Determine their identity. Study and analyze the consumer reports and trends in marketplace of your field and also assess the need of the industry. By researching, you will be able to point out the ways and means on how your company, service, or product can stand out among the other competitors. And, this step is just the beginning!

Planning is a must every time you want to achieve something. This may be time-consuming, but effective nonetheless. Establish your goal, what you are doing, what your company is, who you are, and where you want you business to go because these are very vital parts of branding. Your mission and vision statement must summarize what you and your brand represent. Let your brand express your company and your intentions. This will definitely bring consumers to you and loyalty to your brand.

Define your concepts. Once you are done with your business planning, it is time to portray an image towards your target consumers. A graphical representation--your logo design--usually does the trick in helping you portray a feeling that will engage you to your target consumers. There are so many decisions to be made in this stage, perhaps the most important of which is the choosing of a business logo designer. Usually the decisions are based on the latest trends, budgeting, over all objectives and goals, marketing goals, and so on. Creating a unique representation requires so much talent, budget, and, of course, further research.

It cannot be denied that it takes time, effort, and money in creating a brand identity and logo design, but if done with perfection and innovativeness, then the ending will be fruitful. Make sure that your brand attracts people while conveying what you want the people to know. It is much better that your brand identity is easily recognizable and will be etched in people's mind for a long time. Who knows you might have more brand loyalties than you might expect.

Creating Brand Identity Through Corporate Logos

By: Paul Adrian Gonzalez

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