Creating Content for Your Shopping Websites

Creating Content for Your Shopping Websites

Content is among the most powerful tools at your disposal to improve your shopping website's performance and online visibility. There are a lot of things search engines look for when they rank pages for specific keywords. There's your page titles and meta descriptions. They look at the anchor text of links pointing to your site. The spiders look at the relevance of links to your own site. But more important than all of those is the content of your own online shopping site.

With Google's latest indexing update called the Farmer algorithm, shopping website that offer unique, fresh content should hold better rankings than those that have nothing better to offer. In most cases, retailers resign to the fact that they can simply get images and content from their supplier as provided by the product manufacturers. In this area, you couldn't be more wrong.

The supplier you have and the products themselves could be used by a thousand other shopping websites existing today. The straight-from-the-manufacturer descriptions and images that you get from the supplier are also fed into the websites of other store owners who, like you, do not even bother to update these or attempt to create their own. With that, you have massive duplicate content problems that may take years to fix for bigger online shopping sites.

So, before you even think about putting together your own online store, start planning or mapping out your content. The first thing that you should be writing should be the content that goes on your index page. This is your welcome message to visitors, which should speak to what your site is all about: particularly what you are selling, what brands, what kind of quality and other things that the potential buyer should expect from your online shopping site. With that, your home page content won't only serve to drive in the right traffic to your store but would also be the first and foremost interaction with your website any potential buyer would have. It can be a deal-breaker if you do not spend the time to think about what to add there and what to communicate to your target audience.

Another important section of your online shopping site that you need to focus on are your category pages. Aside from putting together the right categories for your niche and having the right products under those, the content itself is important. This is the best part of your shopping website to optimize for broader keywords.

Next, you should spend time re-writing content on product pages. Here, you can easily target popular brand keywords at the same time avoiding that duplicate content issue. This is where you need to be more convincing as it is the last step before your potential buyer gets to your online shopping cart and is on a more certain path to closing the purchase.

Last but not the least, spend time on creating content for your store policies, about us page, contact us page and maybe a handful of FAQs or articles that will be useful to your target audience.

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