Creating Effective Promotions Without An Email Marketing Service

Creating Effective Promotions Without An Email Marketing Service

Believe it or not, you can easily create an effective email marketing strategy and promotion without actually using an email marketing service. By knowing the right techniques and strategies used by the professionals, you can create an effective message that will get the same results as if you used an email marketing service.

The Use of a PS in Your Promotions

When you hear the term "PS" you think of when you are writing a letter or email to a friend. It usually is a quick message that people will use to portray a thank you, etc. When it comes to using a PS for a sales pitch, however, there are a whole new list of purposes. Think of when you read an email. You will typically read the headline, possibly a few words of the opener, and then you will scroll down to the bottom to find the price before you even consider reading the context.

This is where an email marketing service gets clever. They will strategically place their "PS" message just below the price; therefore the reader will most likely read that too. This is where strategy comes into play. You can obviously not place a large message as part of your PS. So you need to place the most important message that comes from the body of your text into this section. This is important because what you write here, could make people go back and read your overall message.

The Types of PS Messages to Use

An email marketing service will typically use an effective PS message that correlates with the content that the reader skipped over. The types of PS messages you can utilize are:

-The Recap: Here you will go over what you stated in the above content, but very briefly. Try to not do a full paragraph, but maybe two to three sentences.

-The "I Forgot": This is basically where you drop the overall punchline. Such as "I forgot to mention that if you order by ____ date, you will receive an additional 15% off"

-The Testimonial: Here you can place a quick customer testimonial about what you are trying to sell.

-The Extra Discount: This is the PS message that will utilize the extra discounts offered for purchasing

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