Creating Email Campaign

If you are planning to promote your online business

, then you should think about email marketing. Many business owners ignore this method of marketing as they believe that all email marketing campaigns are scam. This is actually not true. Using email marketing you can easily keep your products and services in front of people. Who knows, you get a great deal?

But, before starting you need to first learn the way to create an email marketing campaign. Just read on:

First of all create an email distribution list. This is basically a list of the email addresses to which you email your promotional material and other advertisements. Normally people purchase this list online from distributors. But this method is not attractive as you may get many email addresses which are not active. Also, you do not know if the people will be interested in your mail or delete it without even opening.

The best way to create a list of email addresses is to create a squeeze page. In a squeeze page you just need two text boxes: name and email address. So when somebody visits your site and shows interest in your products or services he/she may enter his/her name and email address. This way you get a list of active email addresses. No doubt, this is a slow process, but the list will be of active emails. You can also prepare the list of email addresses by offering the visitors to register with the website.

* Once you prepare the list of email addresses of interested customers, you can start sending promotional ads and newsletters. Keep in mind; the emails should contain valuable information as well as something really good about your products. You can also include the link of your website and other websites which readers may like. Your content should be written in such a way that it urges the readers to buy a product or use your service or at least investigating the products.

To get the best out of your email marketing campaign it is recommended that you send your newsletter or other email just two times a week. Do not ever fill up their inbox with your emails.

Promoting a business is a slow process, so you need to be patient. It may take months to years to take a website to the top ten of the search engine ranking. So you need to work hard for the promotion.

by: Charles

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