Creating Your Facebook Marketing Strategy

What role does Facebook play in your marketing strategy right now

? If you are like many others, you have thought about incorporating it, but haven't done so yet. You may be thinking that it isn't a priority since it couldn't possibly draw in a lot of traffic or lead to many sales, but you may be quite surprised at the real value of Facebook for business advertising today.

Facebook has what every online business wants: tons and tons of traffic. It's true that much of that traffic is completely unrelated to your business and people are not going to Facebook looking for a business to purchase products from (in most cases, but some do). That said you would be quite shocked at how many Facebook users are members of your target market. With millions of users, there could be thousands of people within your target market using the site at any time!

Setting up your business Facebook page could be the key to exposing your business to that target market. Part of the fun of social networking is seeing how many friends you can get, so chances are those interested in your business will befriend you. This gives you a continuous avenue of communication through which you could entice them to follow your Facebook page to your business website.

The big challenge is not so much getting others to become friends with your business on the site, but getting them to follow your page through to your website and give you a chance. You can get them to be friends with you by developing an engaging, fun page that is professional and in line with the image of your business, but you will need to interact with others in a helpful, insightful manner if you want to convince them to visit your website outside of Facebook.

The key here is not to approach Facebook as a selling tool. You do want to ultimately bring in sales, but think of social networking sites as an opportunity to get into the heads of your market and communicate with them on a more personal level. Think of it as your chance to educate others and show that you have professional knowledge related to your business.

Some things to consider when setting up your Facebook page and interacting with others through the site include:

* Make sure you are setting up a business page, not a personal account. There are differences and you will get more value if you are using a legitimate business page set up.

* Keep your personal comments and information separate from your business page.

* Join networks that are related to your business so you can associate with others within your niche.

* Present solid content that will educate, inform, and help your visitors. This is more likely to compel them to see what else you have to offer.

* Remember you are interacting with potential customers as a professional, not as a peer, when you are communicating from your business page.

Facebook can give unbeatable exposure to your business, but you have to have a well designed business page and you have to take advantage of the interactions it opens up with your target market. The best pages are those that are fun and entertaining yet still professional.

by: Louise Longworth

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