Creating a Unique Sales Proposition

Creating a Unique Sales Proposition

Creating a Unique Sales Proposition

After all, contrary to the implications made by the name, a unique sales proposition need not be entirely unique. Here are three tips to help you create an excellent unique sales proposition for your own product or service:

Emphasize your product or service's strongest selling point - Ideally, you should pick a selling point which is difficult for your competitors to easily duplicate, or one which will take them some time to defeat. Picking a unique sales proposition which takes this into account tilts the business playing field in your favor, and forces your competitors to either carve out a different niche in customers' minds, or which makes them look like imitators who may not be as good as the original. If possible, choose a feature of your product or service which has been trademarked,service marked, or which is subject to patent or other copyright protection. This gives you an even stronger advantage over competitors, who may have to settle for licensing your advantage from you, yielding even more revenues.

Emphasize what the brand promise your product or service delivers when people use it - A great unique sales proposition tells its customers exactly what to expect. If your product or service is the fastest, the best, or the cheapest, then your proposition stakes out this mental territory in the minds of customers when they are comparing you to your competitors. In effect, it answers that when customers look for the best, they choose your product or service (or the least expensive solution, or the fastest solution). Make certain that you can consistently deliver on this value proposition, or you will quickly lose the customers you have worked so hard to win over.

Explain a common method or process before your competitors do - Even if your product or service is identical to your competitors in most respects, you can still create a unique offering in the minds of customers if you are the first to explain how your methods work. While no one who works in your industry may find the explanation remarkable or insightful, that is not what really matters. Instead, the idea here is to win over the imaginations of customers, who then think of your brand as having something extra when compared to similar offerings. Perception may not be reality, but since it influences customers and their buying decisions, you should make the best use of it possible.

In other words, when your proposition emphasizes the strengths of your offering, as well as the brand promise you deliver, and also explain common methods, then you have the beginnings of a great unique sales proposition. At that point, the only thing you still need to do is come up with a catchy expression which embodies these qualities succinctly. Then, you will have a unique sales proposition which provides you with a significant competitive advantage.

Copyright 2010, by Marc Mays

Marc Mays is the creator of http://www.myplatinumparachute.com/, which helps first-time small business owners obtain the critical skills needed for their small business success.

POST COMMENT

Domain Name Sales – How To Do It -purchasing article -get articles… wholesales jewelry and korean jewelry Server sales shrink in the third quarter by 17.1 percent Ebook Review: The Silent Sales Machine Hiding on eBay -turnkey niche ebook packs Point Of Sales Solution For Retail Industry Purchase Order Funding - Your Tool For Unlimited Sales Importance of POS Systems For Sales Ebay Ebook Success Tips: Get Free Ebooks to Resell on eBay! -1 dollar ebook one reseller The Art Of Using Your Emails And Sales Page To Sell Ebooks are Alive and Well and Living...-turnkey ebook reseller Best Buy After Christmas Day 2010 Sales Deals Ads Why you should consider becoming a SEO Reseller Direct Sales Training to Increase Your Commissions