Creating and Marketing Alternative Therapy Products
Creating and Marketing Alternative Therapy Products
Creating and marketing alternative therapy products is an extremely important aspect of the natural healing industry, and creating products that people want can fill a void in the market.
This might seem an obvious statement to make, but it applies to all internet marketing, not just to marketing alternative therapy products. Products do not just turn up - they have to be created and that takes time and effort. We are not discussing the actual treatment here, which are services, but to products such as eBooks, teleseminars and video presentations on the subject.
There is a significant difference between the therapy or treatment offered by alternative therapy practitioners and the products mentioned above, and that relates to information and advice. There are many more people out there in that big world market that will pay for information and advice on Reiki, faith healing, life coaching, hypnotherapy, energy healing and so on that do not want the actual treatment - or either say they don't or believe they don't.
There is a large divide between wanting to learn about life coaching and actually registering for a course, and if you are involved in any form of alternative therapy or natural healing then you are losing out big time in not tapping that massive market out there that is interested in your specialty but not ready to use it.
There will be many instances when a natural healer can make more money selling an info-product on his or her subject than the service itself, and to fail to make financial gain from that fact is to turn your back on a very lucrative market that for many is now their sole source of income because they feel it presents less risk than actually practicing with real clients.
Nevertheless, they do not represent the majority who believe they are providing an essential service to their clients, but even that majority could improve their income by creating and marketing alternative therapy products. So what kind of products are we discussing here?
The simplest would be an eBook describing the technique and how it is carried out. Chapters could be designed to explain its history, even going back thousands of years where relevant, the names of historical figures known to have used your technique, the theory behind it, the conditions it is used to treat, how it is applied and so on. You could also include testimonials from highly satisfied clients and even links to other products that you are selling.
You could also set up a teleseminar using a free teleseminar service that can allow you up to 99 callers on a conference call. You can charge for it in advance, and set an agenda. Teleseminars are very easy to set up, promote and organize, and once it gets going it runs itself. You can even record it and sell the seminar as a product on your website.
You could also design video training programs, offering set courses on video (that your customers could either purchase separately or link to from within your eBook). None of these ways of creating and marketing alternative therapy products is difficult to do - all you need is a positive mindset and the confidence to make it happen.
If you do this, you will also need a website on which to host and promote these alternative therapy products. A website is easy to get started and there are many web hosting services online these days that will help you. Some offer a full service with an email system, shopping cart, means of accepting payments, autoresponders and the means to automate the whole system.
There is another that works from a module system whereby you can design your entire website and promote it without having to use any external software for anything - it even tracks your clicks, visitors and submit your web pages to search engines. A website good enough for your business will cost anything from around $5 to $35/month, and the more you pay the more comprehensive a service you receive.
Creating and marketing alternative therapy products adds another string to your bow, so your income is not restricted to your personal healing or therapy services, but also to online product sales. Automation enables you to sell, deliver and receive payment for products while you sleep, so that you can be a lot richer when you wake up than when you went to bed.
None of this is difficult - you only have to know how to do it. With the right positive attitude, you can supplement your professional income by creating and marketing alternative therapy products online, and the more products you create then the more income you will make.
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