Creative Expertise in Cardboard Packaging Engineering

There are many ways to make an impact with direct mail

, and the envelope it's sent in is one of crucial importance. Most of the people are singing the praises of the cardboard envelope as a proven creative and colorful vehicle for hitting recipients of DM right between the eyes.

Most of the company dedicates much time to the development of packaging design. The years of creative expertise in cardboard engineering have created a reputation for companies, in introducing new packaging concepts based on the loosest of client briefs. These companies are commonly asked by the major automotive clients to develop packs from cardboard in excess of 200gsm to replace existing 100gsm paper envelopes in order to maximize response rates from higher impact presentation.

Mainline Flatpacks is one of the few manufacturers that can handle mass production of such packaging, which has seen it develop its own branded products for mail delivery. At the forefront of these is the Pecopak brand of retention packaging, a concept that Mainline Flatpacks is keen to get in front of the nation's agency creative directors, and which it showcased at IDMF last year. Like all good ideas, it's incredibly simple; the cardboard packaging includes a thin polythene film stretched over an internal corrugated fitment, to minimize any movement of the item contained within.

Never standing still, Mainline is always adding new products to its range; whether it's a completely innovative design or improvements on an existing one. Most recently the company redeveloped its "Amazon-style mailer" for their automotive clients to mail their new car brochures rather than commonly being used to mail books, DVDs & CDs.

It is a huge improvement for efficiency and lead-time. With our other specialist equipment, we are the only company that we know of in this market that can fully manufacture these products under one roof without relying on subcontractors for printing or finishing. Thus enabling them the buyers preferred supplier of cardboard envelopes and specialist packaging."

Creative Expertise in Cardboard Packaging Engineering

By: Jane09Jonna

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