In bulk SMS messaging, it is easy to get the most from your marketing efforts as the message is more targeted with a word count of 160
. With more targeted messages, it is easy to convey the real message without beating around the bush which also reduces the interest of the customer. In order to work with creative marketing strategies, it is essential to distinguish between the bulk SMS services provided by the content provider and the SMS aggregator companies. Bulk SMS gateway is successful in India and is considered as the best way to target local customers who do not have access to mobile phones. Sending bulk SMS is one of the best and intelligent marketing strategies which help the companies save time, resources and money. Apart from sending latest updates and new launches to the customers, bulk SMS can also be used to send emergency alerts to the employees whether they are in office or on a move. Staying connected with the customer is very important in today's time and bulk SMS marketing allows doing this at the blink of an eye and that too at a very low cost.