Crisis Management: What If It Happens To You Tomorrow?

Any news that will involve your business is a story

. Throngs of media will gather on the scene. A lack of preparation on your behalf can result in publicly humiliating gaffes, distortion of facts and incorrect information. If a disaster strikes in your organisation tomorrow, are you prepared to handle the frenzied media?

What is a crisis?

Any unpredictable, major event or a situation that may put your company's reputation at risk is called a crisis. This one particular event matters because it can make a lasting impression that can hurt your company. Remember the Exxon Valdez incident? Many people still equate Exxon with the oil spill. You would not want that to happen to you.

How to handle a crisis?

Effective communication is the best way to handle a crisis. Making sure everyone knows what has happened and what is being done about it. Who has been affected and what condition they are in. Acknowledging what has happened being transparent and honest is key.

Creating a crisis plan

Every business or company must have a crisis plan as part of their business policy to anticipate possible crisis in their respective industry. This plan must include the following:

Identification of key areas where crisis will mostly occur

Assigning the face of the company or a spokesperson who will face both the media and the internal staff

A list of tasks to be initiated during the crisis

Outline and develop points that can be adjusted as the crisis changes

During the crisis

Always tell the truth no matter what: eventually the media and the masses will find out the truth. Make announcements as quickly as possible.

Show empathy: if there are individuals or groups involved in the crisis show empathy and respect to those concerned as well as to their families

Be available to answer questions but set the ground rules. In other words, control the interview

Maintain internal communication and keep your staff "on the same page" Maintaining a clear communication with your employees especially during high stress situations is very important.

Give special attention to the following:

Your media statements - Who will speak to the press? And who is responsible for approving and releasing statements?

The facts - Always confirm the who, what, when, where and why throughout the event

If travel to the site is necessary, who should do it?

Public relations help offers a range of products that will help you better manage a crisis.

Enquire at 04 1882 7801 or visit http://www.publicrelationshelp.com or email Public Relations Help at mark@mediainsider.com.au

by: Paula Whitewood

POST COMMENT

Empowering The Staff By Way Of An Ohs Management System Choosing A College Shining The Light On The Importance Of Fixture Placement Will Your System Benefit By Using A Foam Roller? Disqualified Directors - How The Process Works The Electrician To Trust If You Wish To Figure Out How To Make Use Of Adwords Profitably Try Out The Adwords For Beginners Pr Accidents In Catering Industry Engineering Machinery Seeks Increase In A Slump The History Of The Early Kilns What Fields That Rotary Kiln Is Used In Restructuring The Dryer To Make It Perfect An Introduction To Two Types Of Flotation Machine