Critical Mistakes That Will Tank Your Website's CTR In The Search Engines

Critical Mistakes That Will Tank Your Website's CTR In The Search Engines

Click through rate is an often-overlooked subject when it comes to search engine optimization. Of course, most people are concerned with their rankings, and rightfully so. But once you are on the first page, wouldn't it be smart to get as many of those searchers to your site as possible? If you can do a couple simple things and avoid one critical mistake, you can significantly increase your click through rate and ultimately increase your bottom line.

Obviously, if you're doing good on-page SEO to begin with, you've already taken three important steps to increase your CTR that is, your keyword is in your title, URL, and your description. What happens when you do this is the keyword will go bold in all 3 instances. Test after test has revealed that bolding in search results increases CTR.

What else? Well, you should have a compelling headline in relation to your keyword. Basically, you want to try to get into the mind of the searcher. This should have been done when you were picking a target keyword and making sure that your offer fulfilled the needs of the searcher. So if your keyword is "weight loss tips," a good headline may be, "7 Uncommon Weight Loss Tips To Shed Pounds Fast." With the keyword, the intent is clear that they want to lose weight. The title is the first thing the searcher will see, and in a way, you are pre-selling them, so make it good. Also, make sure you capitalize each word in your title, which helps CTR.

Be just as compelling with the description. All you have to do though is elaborate on the title. BIG TIP: If you're a local business, put your phone number in your description! (I'll take 25% of the proceeds you get from this tip J)

Okay, here's the BIG mistake most webmasters make when it comes to CTR. Many titles have ellipses at the end of them (the dot dot dot). This may not seem like a big deal, but it is. According to extensive testing, having ellipses in your title can decrease your CTR by a whopping 9%! I see this ALL THE TIME from websites that are ranking for enormous keywords. Of course, it's not going to hurt your rankings, but imagine if you're ranking #1 for a 50,000 searches a month term. Would you like to get 4,500 more visitors per month (for free, by making one small change)? Of course you would. The title space is about 64 characters long (it varies). So just make it less than 64 and you'll be fine. If you're using the all-in-one SEO plugin for your blog, which automatically puts "the title of your article | the title of your homepage" and then uses ellipses if it's too long, then all you have to do is make the title of your article take up the whole title space. No, your post title does not need to be 64 characters long. Just use the title and then put a bunch of spaces. Done.

I bet you're going to work on your website right now, aren't you?

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