Crocs reshapes the toning footwear category with the innovative Crocs ToneTM collection

Crocs reshapes the toning footwear category with the innovative Crocs ToneTM collection

Crocs, world leader in innovative casual footwear, debuts new styles with patent-pending toning technology

UAE, March 2011 Crocs introduces the Crocs ToneTM collection, a range of colourful, stylish yet comfortable footwear designed to stimulate major leg muscle groups with every step taken during the course of a normal day.

All the Crocs Tone footwear models stimulate muscle activity through a patent-pending three-part design that is integrated into great-looking, stylish shoes that can be worn anytime and anywhere.

Constructed with Crocs proprietary CrosliteTM material, Crocs Tone inherits the soft, lightweight and easy- care- benefits of Crocs footwear, delivering sleek lifestyle shoes for every casual occasion. These new styles bring you the best of both worlds while providing the added benefit of toning.

The Crocs Tone collection, built on patent-pending leg-shaping technology, is comprised of the Skylar Flat and the Skylar Clog. Each is available in fun, bright colour combinations to mix and match with any wardrobe.

Developed by Crocs leading biomechanics engineering and product design teams, Crocs Tone footwear products incorporate Crocs proprietary CrosliteTM material technology, along with a purposefully concealed three-layer design. A carefully designed, sculpted, spherical outsole creates a variety of walking rhythms to spark a spectrum of muscle activity, enhancing the wellness benefits of Crocs Tone shoes, while the Croslite material footbed cradles and supports the foot, helping to ease muscle fatigue in the feet and legs and providing relief to the musculoskeletal system. Finally, an outer toning ring provides a firm perimeter that helps maintain a stable and natural walking gait and posture.

The Crocs Feel Good Revolution

Feeling Good from the Start

In 2002 Crocs emerged at the Ft. Lauderdale boat show. But these Crocs didn't bite. They made people smile. They were a revolutionary new view on footwear with a colorful and comforting soul that made people feel good both physically and emotionally.

Crocs started a movement...

The Crocs Feel Good Revolution is not a manufactured message pushed on people. It is a movement powered by the people that bubbles up from the streets. The Crocs Feel Good Revolution inspires an authentic feeling of fun, giving permission to cast off the normal boundaries of style to be colorful and casual, but above all to be comfortable.

Welcome to Crocs Feel Good Revolution.

About Crocs, Inc.

A world leader in innovative casual footwear for men, women and children, Crocs, Inc. (NASDAQ:

CROX), offers several distinct shoe collections with more than 120 styles to suit every lifestyle. As

lighthearted as they are lightweight, Crocs footwear provides profound comfort and support for any occasion and every season. All Crocs branded shoes feature Croslite material, a proprietary, revolutionary technology that produces soft, non-marking, and odor-resistant shoes that conform to your feet.

Crocs products are sold in 129 countries. Every day, millions of Crocs shoe lovers around the world enjoy the exceptional form, function, versatility and feel-good qualities of these shoes while at work, school and play.

Visit your local authorized Crocs retailer or find Crocs on the Web for additional information.

About CrosliteTM Technology

CrosliteTM is a unique and proprietary material found in every pair of Crocs. CrosliteTM technology helps Crocs create soft, lightweight, non-marking, and odor-resistant footwear. Research shows that Croslite helps to reduce muscular fatigue and peak pressure on the feet while standing and walking, as well as offering relief to the musculoskeletal system to improve posture. Many Crocs shoe styles have been certified by US Ergonomics.

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