Cross-tab Launches Tracking Optimiser

Cross-Tab, a global market research outsourcing leader

, has launched Tracking Optimiser, a solution that will help researchers to enhance the value of their tracking studies. Tracking Optimiser brings together subject matter experts, cutting edge technologies and established quality processes keeping in mind peculiar and complex requirements of tracking research. The four cornerstones of this offering are -

Dedicated tracking specialists To manage field issues, identify new efficiencies, and to achieve robust information to validate trends

High Quality Data An expertly managed program to provide optimum control of the study and absolute precision in managing sample frames

Validation through other sources Our holistic offering includes social media and below-the-line activity to help validate the findings

Real-time reporting - A mobile/tablet application to access data whenever and wherever somebody chooses

Cross-Tabs President, Mr. Ashwin Mittal was excited with this latest offering and said, Tracking Optimiser shows our strength in creating new offerings from existing pool of knowledge to become an enabling partner for our clients. We have been managing tracking and wave studies for our clients for over a decade but to bring all that knowledge together in a simple and effective manner and creating the Tracking Optimiser, is fabulous. This integrated approach will help researchers in managing tracking studies with improved efficiency, accuracy and reliability. This I believe could be viewed as another small step towards transforming the way we do market research.

About Cross Tab

Cross-Tab, a market research outsourcing leader, provides a full range of market research, social media analysis and data analytics solutions to global clients. Working across a wide spectrum of clients, ranging from large conglomerates to boutique firms, our suite of services takes care of all operational and project management aspects of the market research business while our clients focus on research design, insights generation, and consulting. For more information, visit, www.cross-tab.com.

by: Cross Tab

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