Crossover Shoppers lead to increase in online shopping

Crossover Shoppers lead to increase in online shopping

Gone are the days when we had one flagship store to shop from. The modern Indian shopper now has the liberty to fulfill its variety of needs from a wide range of options available in retail market.

Radhika Chandok, Executive Director, The Nileson Company comments, "While retailers usually see shoppers gravitating towards one or two shop types to meet their needs as markets evolve, the Crossover Shopper' is a phenomenon that has come of age in India as shoppers have now developed a fixed set of stores across format types to meet multiple needs. The Crossover Shopper' is visiting multiple retail outlets and developing loyalties towards a set of shops rather than any one kind. This means good things for retailing in India because the shopper is spending time across more shop shelves than ever" (Source: India Retailing)

Comparison and review websites have given shoppers more options to focus on shopping arena instead of one store, the window shopping concept has taken its toll increasing consumer awareness. Video reviews have promoted collateral and descriptive effort of information. Shoppers now hunt for coupons and deal across their various favorite outlets. Due to cut throat competition, retailers are willing to give a fair share to their loyal shoppers. Some have exclusive tie ups with online discount hubs making it easier for shoppers to hunt for their favorite deals at one click.

The Mast Team

Mastsale is the one stop shop for true passionate shoppers. Mast Sale primarily assures exclusive deals across a strong retail network in India. Our promise is to deliver discounted deals, the people we attract, and the atmosphere we create. The online store that is pleasant to shop in with a large variety of items to choose from.

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