Cultural Industry Promotion: "hypermedia" Is Facing Unprecedented Opportunities For Development

Cultural Industry Promotion: "hypermedia" Is Facing Unprecedented Opportunities For Development

2009 7 22, the State Council discussed and approved in principle the "Cultural Industry Promotion Plan", This is the steel, automobile, textile, equipment manufacturing, shipbuilding, electronics and information industry plan, after ten new round of national industrial planning The first industrial revitalization plan, which marks a genuine cultural industry as an industry and an unprecedented attention by the national, cultural industries are facing a historic opportunity for development. "Cultural Industry Promotion Plan" will also enable the introduction of cultural industries as a core area of the media industry stand on the starting point of a new era, ushering in a great development opportunity and prosperity.

Print Network HC July 22, 2009, the State Council discussed and approved in principle the "Cultural Industry Promotion Plan", which is the second Steel , Car , Textile, equipment manufacturing, shipbuilding, electronics and information industry plan, after ten new round of industrial planning in the country's first industrial revitalization plan, which marks a genuine cultural industry as an industry and an unprecedented attention by the national cultural industry faces historic opportunity for development. "Cultural Industry Promotion Plan" will also enable the introduction of cultural industries as a core area of the media industry stand on the starting point of a new era, ushering in a great development opportunity and prosperity.

1, "Culture Industry Promotion Plan" focuses on "big media" industry, "Hypermedia" is facing unprecedented opportunities for development

Back in October 2008, the author discussed Financial The impact of crisis on the media industry and policy responses, it talked about the financial crisis will "super media" welcome opportunity. Development from traditional media to the "new media", from the Network New media to the network after the "new media", from a single media to "cross-media", "all media", "big media", to "non-media" - "super media", a media industry development course, is a media industry from simple to complex, from lower to higher "evolutionary history." In the context of the international financial crisis, the development of big media, hypermedia, in fact the media industry in the entire cultural industry to think big system, give full play to the media industry's pivotal role in the cultural industries, creative media industry profit model, obtained wider perspective of the media industry.

"Cultural Industry Promotion Plan" referred to accelerate the development of major cultural industries - cultural and creative, video production, publishing, Print Copying, advertising, performing arts and entertainment, culture, exhibition, digital content and animation, have with the media industry has a close relationship, in which film and television production, publishing, printing and publishing, advertising and the media itself is great, the other are considered "super media" area indicates the national importance of the media industry, media industry opportunities visible.

2, "Culture Industry Promotion Plan" concerned about media convergence, the development direction for the media industry

The medium is the message, with the 3G network, represented by reference to the promotion of core technology, China will soon enter the "Network Culture Industry," a new era, the traditional cultural industries Yetai fundamental change will occur, the existing press and publication distribution industry, Radio, Film TV Industry, Internet culture services, entertainment, advertising and other industries may be integrated into a new type of cultural industries. Media industry will break the single form of traditional media towards "super media" direction, the depth of integration of the media will be the future development of a media industry, that is to achieve newspapers, radio, television, magazines, audio, film, publishing, network, telecommunications, satellite Communicate And other forms of media, the depth of integration of system development, to achieve cross-media to share information, resources, cross-bank configuration, and cultural cross-border exchanges, and highlighted by the media as the core of the development of related industries Ripple.

"Electronic Information Industry Development Adjustment Plan" was announced, Sichuan University, Research Center of Cultural Industry in the "cultural industries into the national follow-up industrial restructuring and revitalization of the concept of" one proposed in this paper, in view of the development of 3G to bring about the historic and cultural industries opportunities, relevant departments should be closely related to 3G as soon as possible with the cultural industry policies and regulations, and the "Revised Plan for revitalization of the electronic information industry" and the relative access and support to encourage cultural enterprises and institutions to actively seek business closely associated with the 3G industry, growth points, to seize " Network Culture Industry "commanding heights. The introduction of the "Cultural Industry Promotion Plan" clearly, the positive development of mobile multimedia broadcasting and television, network radio and television, mobile radio and television and other emerging cultural Format, to promote the culture industry upgrading. This is no doubt the media industry pointed out the direction, the future development of the media industry high ground in Internet, mobile phones and other new media fields, into the direction of the "Network culture industry", the media, only the flow, to the future of media competition in the stand undefeated.

Three, "Culture Industry Promotion Plan" released Management Energy system, will greatly liberating the productive forces the media

Development of cultural industries is the key to deepen the cultural system, breaking the bottleneck of the media industry, media management system is also vital.

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