Current Landscape Of The Lingerie Fashion Industry

The global lingerie industry has expanded with the introduction of sophisticated lingerie fashion

. In France, the dessous-dessus trend has dominated French lingerie boutiques. Dessous-dessus is tantamount to innerwear as outer wear. Hence, brassieres and panties could be worn as main clothing for women. Different fabric types are used in dessous-dessus fashion. The most commonly used fabrics are cotton, silk, lace, and spandex.

Growth of the global lingerie industry has led to the ballooning number of lingerie designers. Nowadays, there are hundreds of lingerie designers all over the world. In Canada, lingerie fashion has become more popular with public relation and marketing campaigns of lingerie companies. Recently, manufacturers have launched internet marketing for press releases, fashion updates, and consumer forums.

Moreover, the Swiss lingerie market has boomed in 2000s. Local production of Swiss brassieres and panties has increased by 30%. Same is true with American and European designers. Lingerie has become one of the main attractions in runway events and fashion shows. There is an increasing competition for the latest seasonal lingerie trends every year.

Designers like marie jo avero have been innovating lingerie items for women. Brassieres are now categorized into functions and styles. Specialized bras are manufactured for specific purposes. For instance, specialized bras are offered to women who have undergone surgery. These are called mastectomy bras and post surgery bras. On the other hand, maternity bras and nursing bras are made for pregnant women and nursing mothers.

Furthermore, high-end designer labels such as marie jo avero lingerie have developed techniques for accurate measurement of brassieres. Lately, they have been offering bra customization services. This allows women to request for brassiere items that rightly fits their bust measurement and cup size. This may be done in lingerie boutiques or online lingerie websites. Customization services produce perfectly fitting brassieres for customers. This is very helpful for those who have extra small or extra large breast size.

Modern designs of lingerie items are based on conventional clothing. For instance, boutiques like marie jo avero offer nightgowns with French maid designs. French maid is an outer clothing apron typically worn for household functions. Lingerie manufacturers are now producing French made nighties for women as part of modern lingerie fashion.

by: Maya Sulton

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