Custom Displays for Trade Shows

Custom Displays for Trade Shows

Custom Displays for Trade Shows

A lot of businesses have started to recognize that custom displays play a better role in promoting their products and brands, than the regular display units used by everyone. To have potential customers coming to your booth, it is important that your trade show display looks striking. The main idea of having customized display is to make your tradeshow booth unique and attractive. Here are a few more tips on how to create a display that grabs all the attention.

Choose the Right type of Display

There are different types of display units available in the market, based on their size, colors and usability. Consider what you really require from a display unit before purchasing one. If you are going to use the display unit at a lot of exhibitions showcasing multiple products of different varieties, then you should choose a unit like the modular or panel display units that can be converted, by making a few minor changes, to suit any specific product. But whatever you choose, try to find something that is unique and fresh.

Customizing Your Booth

Your trade show booth must reflect your motive of participating in the tradeshow catch the attention of more customers. Your stall must be inviting, friendly and must be in sync with the products that you are displaying. The advantage of custom displays is that you can work on all the aspects of the booth from the walls, the banners to the flooring to make it look professional and completely branded'.

Using Graphics

Using high quality graphic designs is one way to attract more number of people to your booth. If you are using a fabric display, the intensity of the graphics will be very high grabbing the customer's attention. Well-designed graphics add to the overall look and feel of the trade show booth. Use of graphics in banners with your custom displays will put you at a greater advantage when compared to your competitors.

Signage and Lighting

Use colorful signage and feature display boards that have your company name and brand logo at the entrance and also within the stall. Use colors that represent your company's brand and avoid colors that make it difficult for the customer to read. When you hang a signage with attractive colors and the lighting, customers will be able to notice your stall even from a distance. Also take care of the general lighting in the stall so that your product and your logo are highlighted.

Other Options

In addition to the above details, you can also change the flooring by using comfortable carpets instead of sticking to the hard ground. Use audio-visual equipment like public address systems and microphones to attract customers, but don't make it too loud or jarring. Conduct product demonstrations and hands-on activities related to your product or theme to engage customers for a long time. Consider giving away customized gifts with your brand logo or name and make sure that the product literature is at convenient distance for the customer to pick.

Creative custom displays will bring you a lot of important benefits by attracting the customer's attention at the trade show.

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