Custom Displays for Trade Shows

Custom Displays for Trade Shows

Custom Displays for Trade Shows

Although a bit more expensive than your average run-of-the-mill display, many companies find that custom displays are just what they need to showcase their company, products and services at trade shows and exhibits. You can get almost any style of display customized, ranging from small and simple designs all the way up to elaborate custom trade show booths that are built specifically to meet your needs. Custom displays usually have a very polished and professional look, which can really make your company stand out at a trade show.

Choosing the Right Custom Display Style to Match Your Needs

Before purchasing a custom display, give some careful thought as to your actual needs. If you display at multiple trade shows and exhibits a year, you can probably make good use of a custom display. This is especially true if you usually get the same size and shape of display space at all the shows you attend.

It's also important to take your products and how you wish to display them into consideration. Custom designed displays can get quite elaborate, which can raise the cost. However, you'll still get good value if you add enhancements to your display that will prevent the need to purchase other auxiliary displays.

You'll also want to choose a booth that has a nice contemporary style so that it looks fresh and modern. However, it's usually a good idea to stick with styles that don't appear too "trendy," so that your booth won't end up looking out-of-date after only a few years. Classic styles that are attractive and versatile are usually your best bet.

You'll also want to take the overall size of the display into consideration. Although a large custom display can really be eye-catching, it is important to remember that you will probably need to hire a company to warehouse and transport the display. These companies specialize in handling these displays, which can prevent accidental damage.

Having insurance to protect against mishaps is also a good idea to protect your financial investment.

Additional Factors to Consider

Custom displays come in a wide variety of standard shapes as well as custom shapes that you can have designed and built especially for you. Before choosing a shape, give some thought to how you plan to use the display.In some cases, you might want more horizontal surfaces for product and literature display, while in other cases extra vertical space might be more useful.

Give some thought to your lighting needs, since proper lighting can really make your display pop visually. Backlighting can often be especially appealing, as it can provide ample amounts of light while helping to brighten the colors of your graphics and signage.

If you would prefer to transport the display yourself, look for modular displays that are easy to handle and yet simple enough to assemble at the show. Make sure that any display you purchase is versatile and customizable, as it's almost a given that you will want to replace the signage, graphics or even the overall fabric in the future to give your display a fresh new look.

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