Custom Promotional Banners To Attract More Traffic To Your Tradeshow Booth

Custom Promotional Banners To Attract More Traffic To Your Tradeshow Booth

Whether the event is a medical conference, a national business expo or an arts' and craft show, all events share the same objectives: obtain leads, sell products and expand brand awareness.

But as exhibitors and artisans are learning, there's a distinct difference between the template vinyl banner and a custom made vinyl banner. Although both are made of vinyl material, the second one conveys an individual or company's design specifications and is custom made by a graphic designer.

Even though promotional banners are considered an organizations or individual's calling card at a convention or tradeshow for procuring new prospects and customers--a poorly designed banner reflects an unappealing image, hindering and detracting from the brand.

A personalized banner helps heighten brand awareness and extract warm leads, assuring a definitive return on the custom-made banner investment.

Custom vinyl banners epitomizes organic brand exposure. The ability, to captivate conventioneers' attention, hinges on the booth's design and table display. That visibility necessitates standing apart from the abyss of tradeshow exhibitors or craft show contenders.

An estimated 100 million individuals attend tradeshows annually. According to the Trade Show Exhibitors Association (TSEA), there are approximately 13,000 conventions every year. The number does not account for all the arts' and craft shows, the green expositions and other conferences.

In an effort to meet that demand in 2008, FedEx debuted its convention services, which included printing vinyl banners for tradeshows. At major convention centers in Chicago, Las Vegas and Orange County, FedEx's last minute banner creations have proved quite convenient. However, ask any regular conventioneer whether there's a difference between a custom made banner versus a FedEx vinyl banner, and most are of the opinion that the latter exudes amateur qualities. In reality, these design flaws are not a reflection of FedEx, as it is more indicative of cookie cutter design developed by a layperson.

FedEx's business model for tradeshow banners focuses on fulfilling fast print orders. Nevertheless, entities should not expect Fed Ex to deliver the same quality as a custom-made banner company. Also, contrary to the popular belief that FedEx banners are more economical, online market research shows that custom made banner companies produce personalized banners up to 50 percent of the cost that FedEx does.

How to Create Professional Custom Made Banners?

The creative director of a California-based company shared the methods for ensuring professional-quality, personalized banners.

These methods include:

1) Check the logo resolution. The artwork used to create the banner plays a vital role in the vinyl banner's production quality. A high-resolution logo warrants a clean, crisp personalized banner. Consult with a graphic designer to determine the best color, font style and size to produce the banner.

2) Less is or more. Excessive wording, too many images, and an incongruent message the banner's ultimate goal: attracting new contacts. To assure that the custom banner presents a marketable message, select a catchy tagline that covers the "who, what, where and why" a conventioneer should feel compelled to visit a table or booth. Additionally, although it's a good idea to demarcate an incentive, keep the banner's message succinct.

3) Allow adequate time to place the order. Place banner orders at least seven to 10 business days prior to the art fair, convention or tradeshow. This allows time to amend any design surprises or defects.

4) Seek professional advice. Rather than compromise a company's brand identity and sales conversions - with an amateur designed vinyl banner, confer with a graphic designer or contact a company that makes personalized banners to assist with the artwork. (Try to find a company that offers complimentary design support).

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