Custom Rubber Bracelets Are Excellent Marketing and Communications Tools

Custom Rubber Bracelets Are Excellent Marketing and Communications Tools

Custom rubber bracelets are a great marketing tool for businesses, organizations, political candidates and groups, and even individuals. Because they cost little, come in fun colors and are easy to wear, they have become a popular fundraising and awareness improvement tool.

It's understandable why custom rubber bracelets are so popular. For starters, they're dirt cheap. They can be produced inexpensively enough that they can be given away at trade shows or in a retail setting as a promotional item. And people like to wear them.

That's a major part of the appeal of custom rubber bracelets. People like to feel like they're part of a group, that they're attached to something positive. Custom rubber bracelets offer wearers a way to do that and support a cause that's important to them. The bracelets which are actually 100 percent medical grade silicone, not ordinary rubber -- are affordable for just about everyone. And they're a way to add a dash of color to even the most conservative workplace dress code.

In recent years, the market for custom rubber bracelets has exploded, with bracelets of just about every color under the sun to represent myriad causes and beliefs. People have used them to promote bands, schools organizations, businesses and many other things.

Job seekers have even used custom rubber bracelets to market themselves. Debossed wristbands imprinted with the words "I need a job" have popped up as a way to showcase one's availability for employment. The custom rubber bracelets became yet another way to network.

The custom rubber bracelets craze began in 2004. That's the year the famous yellow "Livestrong" bracelets were introduced. Selling for only $1 each, the simple yellow bands have raised millions of dollars for cancer research. Other organizations witnessed the success of the Livestrong bands and introduced their own custom rubber bracelets in different colors to represent their individual causes. Before long, individuals were ordering their own custom rubber bracelets to display messages of their choosing. To date, the market for custom rubber bracelets remains strong.

Custom rubber bracelets are available in several styles to fit just about any promotional need and budget. The most popular style is the basic debossed wristband, which is just like the iconic Livestrong band. In this style of custom rubber bracelets, the text is imprinted into the silicone material of the wristbands. It's a low-key, classic look that keeps the focus on the cause represented, not the wristband.

Other styles showcase a bolder message. Embossed custom rubber bracelets reverse the process of the debossed wristbands and raise the lettering of the text above the surface of the wristbands. Debossed painted custom rubber bracelets create a bold, vivid look that's really eye-catching. They fill in the lettering of the basic debossed band with color to make the text really pop out visually.

If you want to precisely reproduce a corporate logo or trademark, silk screen printed custom rubber bracelets are the way to go. These print a photo-quality image directly onto the flat surface of the custom rubber bracelets. Custom rubber bracelets can represent just about any cause, business, organization or idea you can imagine. They're a great way to reach an audience with a message that they'll remember.

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