Custom T- Shirts; The Best Corporate Gift

Companies use various methods to promote their products and services

. The most common promotional items range from calendars, Mugs, pens, coasters, bags to custom t-shirts. All these come with the company logo and byline embossed on them so that the consumer remembers the company every time he uses the free gift. Another major benefit is that the free gift serves as a source of relatively reasonable advertising in the absence of any other form of advertising by the company.

Custom T- shirts are one of the most preferred gifts that companies give to their clients and employees. This is because every time the t-shirt is worn the company gets mileage in the form of recognition of its brand name and business. A well designed t-shirt with appropriate text also attracts the attention of many.

A company should bear in mind that custom t-shirts carry the image of the company outside its premises. They serve as a message to the world as to the existence, business and nature of the company. A well designed t-shirt will create a positive impact on future sales and at the same time a tacky t-shirt design may undermine the very purpose of the gift.

Aspects that have to be considered while designing a custom t-shirt is selection of the fabric, color combinations to be selected, the sizes in which it can be made available, the text and logo to be displayed, the target audience and the budgetary constraints

For example, if the t-shirt is being designed for in house employees the company can select neutral shades like blacks, whites, blues and reds, keeping in view the companys color theme if any. The company can do with just displaying its name and logo and keep the t-shirt design simple.

Similarly ,if the t-shirt is being designed as a gift on the sales of its product the company should select better quality fabric and use attractive color combinations which do not clash with its logo, as these t-shirts will reach a wider audience. T-shirts which are being designed for a particular event like a conference can clearly print the date and conference logo on the back and keep front uncluttered for any badges or identity cards which may have to be pinned.

Custom t-shirt design is an art and a powerful tool to reach the masses and educate them about your existence. This task should always be delegated to an expert who can advise you on what is right and wrong with your design. The implications can be far reaching and it will be a lot of wasted money if the design is improper. A company should always order a few prototype t-shirts or request for computerized color copies to know how different designs and color combinations look and the impact they create.

A very important point that should be kept in mind is that custom t-shirts should never be cluttered with too much of information as this will not only make it difficult for a person to read any intended message but also create confusion. The text should be bold and clear and logo distinguishable to make the right impact.

by: John Thomas Promopays

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