Custom Web Design Or Template Customization - Is There Any Difference?
Custom design evangelists often claim that the use of website templates only ensures
that you have a design that looks just like someone else's website. Primarily because website templates may be resold, they argue, web templates are not unique and may give your company an unprofessional, unpolished appearance, and that you should always opt for a custom site.
Is it true that website templates are indeed inherently deficient? - If such reasoning were true, however, why would website template usages continue to be such a reliable resource for the entire web design industry itself?
The truth is, used properly, in union with professional template customization, website templates can provide you with a unique and high quality design at just a fraction of the cost of hiring someone else to do a custom design starting from scratch.
In fact, whether they advertise it or not every web designer custom or not uses some form of website template. Just as a wise contractor makes good use of a blueprint to guide the construction of a building to its successful completion, every web designer also uses a template or basis as his or her guide in creating a unique and well-organized web site.
What then, are some of the advantages and disadvantages of using a website template? - Two clear advantages are time and money. Typically speaking it can take many days for a good designer to create a preliminary mockup of such quality.
Also, consider the time necessary to piece the original design into slices and the actual rendering of the design onto HTML and resources spent validating that code on all major browsers. The cost of which will most certainly be passed onto you, the client.
On the contrary, however, every website template is like an almost finished web page that has been preliminary designed, sliced and pull together with all the graphics and necessary coding so as to help you put your website online without difficulty and in no time.
Just what are you getting at here? - With that in mind, I'm implying that since we don't start from scratch but build on pre-made website templates, we are faster and way less expensive than hiring a regular web design studio.
What's more, many of our prospective clients are amazed when we show them how they can have professional template customization on any templates custom-made to the specific needs and goals of their business for only $380.
How is that possible? - This is possible because, we only use website templates from the world's leading providers and every template we customize comes already built and thoroughly tested by a professional web designer, as apposed to hiring some web design studio who's in-house talent (or lack thereof) is full of print designers who've moved over or full of programmers who fell into web design and are nothing more than a bunch of hobbyists.
You wouldn't want a designer who's passionate about PHP? You can get a PHP developer. You want a designer who's passionate about design. You don't want to be haggling neither, no, not if you could see beforehand what it is you are buying and know exactly how much it'll cost you.
Consequently, since we do not develop from scratch but because every web template is made by a professional that understand layout, white space, typography and the like; this enables us to pass that savings onto "you", the client.
In addition, you don't need any special skills you simply choose a template hop over to the contact form and give us some general information(e.g. some suggested color schemes, colors to avoid, styles or websites that you likes etc.). Then at your convenience we can contact you to review your projects objective and tell you more about
the process.
Is it true however, that website templates are indeed resold? - Ok, yes, our web templates can be sold repeatedly to different customers, however, we thoroughly track and show you the total number of times a particular template is downloaded and we make every effort to ensure that the total number of downloads never exceeds five.
In addition, there are now over 3,000,000,000 webpages online according to statistics on
www.google.com so there is a very little chance that you will ever find the same design twice.
But, be that as it may, template customization is the only sure-ways to have a website that is both affordable and unique. Template customization allow you change the templates color scheme, insert texts, substitute graphics, logo, titles, Meta tags etcetera, etcetera...
The result is a unique product that works intuitively to help your customers identify your brand, which in turn is what truly defines branding in the classic sense of the term meaning to establish a unique identity. And that shouldn't have to cost a fortune.
So does the use of web templates present an insurmountable obstacles or irremediable technical issue, or can web templates, along with template customization, provide you with a unique and high quality design? I'm sure you'll agree with the latter.
Can I see some template customization examples? - Thought you'd never ask! We encourage you to take a moment of your time to see our
template customization portfolio this will really help you see some neat ideas and creative solutions we bring to the templates we customize.
by: David Collado
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