Customer Database: Empowering You To Offer Customer-centric Services
What comes to your mind when you think of a customer database
? A layman sees an unending list of names and addresses and other such records. But to the eyes of a business owner, a database is much more than a list. It is a great marketing tool which can be used to empower your business and enhance your profit. And maintaining such a database has acquired extra significance as an increasing number of businesses have started offering customer centric services. When the number of competitors increases in an already matured segment, a wise business strategy will be retaining existing customers. You have to literally pleased them and pamper them. This is where a customer or a user database can play a vital role.
Now lets examine in detail how such a database can empower your business. Using the database you can record and retrieve data at will. The data can include the names and addresses of your customers along with their designations, date of births and anniversaries, telephone numbers, e-mails etc. Now as part of your customer relationship building strategy you can send birthday or anniversary wishes to your customers on phones or through their e-mails. Better still, you give them special offers such as discounts on chosen products. This way you can cement your rapport with your customer. Such a database also presents you with promotion marketing opportunities. Now that you have the e-mails and phone numbers of your customers, you can inform them on new products, discounts, and special offers.
A database can also work to your advantage by enabling you to target specific products to specific customers. The database can provide you with interesting facts such as the most profitable customer. You can further find out what type of products he buys the most. Similarly you can deduce facts such as what type of products are most preferred by which kind of customers. In short you can better target your products to a localized category of customers.
There are many database programs marketed by different software development companies. Some applications are even available for free download.