Customer Database: Helping You To Market Your Products In Special Ways

One of the most important aspects for establishing a successful business is creating a vast customer base

. The days of economic monopolies are pass. And with globalization, the number of competitors in the global market has increased in a significant way. In an already crowded market, it is difficult to woo new customers. More difficult is retaining existing customers. As such, more and more businesses are becoming customer centric in an effort to create and maintain loyal customers. Customer relationship management has come to the forefront in every companys priority setting. Toward this end, maintaining a customer database is very helpful.

A user database maintains the records of the customers such their names, ages, addresses, e-mail ids, phone numbers, marital status, jobs nature, office addresses, date of birth, anniversaries etc. You maintain additional details as much as want, but make sure that your customer does not feel that his or her privacy is invaded.

This database can be used in many ways toward promoting your sales and building customer relationship. To take an example, you can send wishes and even gifts to your customers on their birthdays or anniversaries. Such an effort, however small, has a very good and positive effect on the customers. Naturally you can build up a good rapport with them. Also, you can offer special discounts on certain products on their birthdays and other such special occasions. This way you can up for sale and at the same time impress your customers.

Another way a customer database can promote your sale is by way of sending promotional e-mails. You can even call them up and tell them about special discounts and offers. Customers will surely show interest if your offer is special and tempting. From the database records, you can also find out certain facts such as who constitutes your regular customers. In order to sustain the interest of such customers in your products or services, you can come up with special packages for them. Again you are presented with an opportunity to better reach out to those who have shown least interest in your products.

by: Richard Rabins

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