Customer Relations Management: Do We Really Need To Learn It Again?

Customers are humans first and then they are what big corporations or business firms take them to be

. Technically speaking, customers are we different from us. Ask yourself to be a customer and answer would be yours to understand. They share same ideology that is of a shop-keeper or a manufacturer. Interestingly, we behave as two different individuals when we are asked to portray as a customer and business executive. Isnt it absurd and being unfaithful? Why do we behave like this? On either side of cash-counter, there exists a different story.

Lets try to run a race. Throw off any business shoes, tuxedos or ties that you usually carry to any business occasion. Be the person that has just realized the importance of customer being king and everything possible that is ever-vital for their existence and a happy life. Now, what do they demand and how can we excel at everything that we do as a part of CRM strategy. Bring in a culture, breathe a revolution and encourage that customer-spirit within you whenever you are deep-stuck and get challenged by a new concept.

Call centre plays a pivotal part in todays world of CRM strategy so try to co-relate with the following statement World is performing below the average and expectations as there are less of customers available. Be a customer first and then everything follows. Nobody has achieved bigger success or done tremendously well by staying away from the psyche of a customer.

Welcome back to all those who have been to places while studying and exploring human culture. Yes, they have missed a lot and are out of contention now. To understand customers and customer relations management is only by being here and not at some place or institution of high learning. The best education happens to most of us when we are out on roads and doing chores of daily life. Look around yourself and life is present in abundance. Richness of differences that we posses, diversity in our attitude and readiness to adopt all good things- we all have evolved and are better customers now.

The only striking difference is that we are assuming customers and businessmen as two different entities. Make no judgments and accept the reality as it is. By just fighting against the truth and what is true, we cannot consider ourselves brave and intelligent

by: Tirmizi.Iftikhar

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