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Customer Service Credibility and Confidence - How to Build it in Three Easy Steps

Customer Service Credibility and Confidence - How to Build it in Three Easy Steps


Excellent Customer Service begins with establishing credibility in the Customers mind. Here are 3 easy ways to establish credibility quickly and project confidence to your Customer.

First, present a polished and professional appearance. Nothing says to a Customer that you know what you are talking about like YOU, dressed properly, dressed appropriately, with an un-tormented facial expression and ready with a quick greeting that says "I am the professional here!."

Every Customers perception starts with you or your staff. If you want them to feel as if you are the right person to help them, begin the process properly. Fail, and no matter what you do or say, forever, that Customer will have labeled you in their mind as not credible or professional.


Second, speak in a clear, calm manner. Nothing says panic like a rapid fire response delivered in a flat tone with sharp endings and quick cutoffs. Know what I'm talking about? Have you ever called into or stopped by a place of business that was extremely busy and you couldn't get a greeting, an answer to a question or even an acknowledgment? ( It happened to my very recently, and after a few minutes, I calmly walked out the front door and drove down the street).

When we are speaking in a calm, clear manner and addressing the matter at hand, people feel that you and your business are credible and you project confidence.

Finally, keep your Customer in the information loop at all times. Being left out makes one feel put out just like kitty litter and newspapers. Not keeping your Customer in the loop will make them feel as if you don't know what's going on and you don't care. Tell them where they are in the process at all times.

Establish Credibility and your Customers will always keep coming back. Lose it, and they lose Confidence in you and move on.

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