Social media networks can be useful in interacting with customers as well
. There are many comments and views expressed on social media pages. These may be about your brand, your client, your products/services or your customer service department. If your inbound call center agents monitor these pages, they can respond to these comments promptly. For example, when a user has trashed your service, you can find out why he/she feels so. You can take the matter ahead and get it sorted out with the BPO service team. Similarly, when you find someone speaking well of your brand then make sure you amplify those comments to wider networks. You can do a certain amount of damage control if you are vigilant on these platforms.