Customize And Personalize In Branding Your Website

Type in any famous company in your search bar

, and you'll see a great example to follow in branding your website. No, you will not be copying these internet sites, but rather, you have got to study the factors which make these websites distinct and different from all the other websites that feature similar products.

In a smaller scale, have a look at the many social network platforms where you can make a profile that will reflect who you are. You already have an idea on how flexible many of these online applications are. To compare this to buying a car, social network sites are your typical production line automobiles that you can 'pimp' up according to your own personal preferences and specs. Designing your own website, on the other hand, is like having the ability to build your own vehicle from nothing ; you can put in anything you want, and if you want help, there are professionals that will help you.

To make things a little easier, here are a few tips that will give you an idea on the best way to build a website that may tell visitors all about you.

Catch Them with Creative Copy

Folks live by a credo or a motto, and if you can put that belief system into one simple yet catchy line, it will really help in branding your website. If this is too broad a stroke for you, then streamline it with a phrase that will reflect your vision for your company. You'll already have seen this at work in any fast food chain, clothing line, or sporting goods brand. Even the retail outlets that sell these products have them.

Catch Their Eye

Even with the added technology that makes it feasible to have audio files online, the 1st sense that your internet site will excite will still be the visible senses. In branding your website, it would be very helpful to have one single symbol that will instantly identify that internet site as yours. You can do something easy such as a graphic rendition of your signature, or get a professionally-designed brand based on your ideas on what best reflects your company's ideals.

Build your Web Home

You'll need to have your own domain to build an internet site that you can brand, and you need to choose a domain name that's part of your personal touch. It could also be something as straightforward as your name, or your product name, or maybe a catchy phrase, so long as you remember that you are branding your website. Likewise, be consistent. You can introduce other ideas later on after you have just made a good foundation.

Repeat, and Repeat Again

Now that you have all these tiny things that are the result of branding your website, use them as often as you can in all of the promoting media that you will be using. You are after name recall, and for people to not say 'what's the name of that brand again?' it's like trying to memorize a song or a talk ; you've got to repeat it again and again and again till it adheres to your memory, or in this case, till your market learns to associate these symbols with you, your product, and your company.

Don't Wait

There is a time for planning ( and you really should, simply to have all your ducks in a row ), but there should also be a time for action. With so many tools available to help you in branding your website, it'd be hard - and foolish - not to do both.

by: Art Basmajian

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