If you're short on money but need your website to come up higher in the search engine rankings then check out these DIY search engine optimisation tips.
1. Check your page title
This is the clickable link that appears when your site is found in the search engine results. Make it compelling and use as many as possible of the approximately 60 characters that will be displayed to search engine users.
2. Check your headlines
Once people have reached your page, the headlines on it are what make them decide whether or not to keep reading. So, once again, make sure that your headlines are compelling and attention grabbing. Think tabloid rather than broadsheet newspaper and you'll more than likely be on the right track.
3. Use images
Images are great to break up an otherwise dull page. Make sure that your image names are sensible - not the gobbledegook name your camera gives them - and also give the search engine an extra clue about the image by using the alt tag.
4. Use videos if possible
As you can tell by the popularity of sites like YouTube, videos are popular and aren't going away any time soon. If you can, use a video on your site. You'll keep people interested for longer. It doesn't have to be a Hollywood production - you can talk over a PowerPoint presentation and record the whole thing using free software like Cam Studio.
Put these four simple DIY search engine optimisation tips into use on your website and you'll be pleasantly surprised by the results you get.