We are familiar with auction sites of all kinds but daily deal shopping websites are only a fairly recent addition to the online landscape
. The idea is that businesses offer daily deals at a significant discount on their usual prices, so as to invite you through the door. The deals are available en mass so one company may have hundreds of items available through one deal. This could be anything from a discount on kitchen equipment to a heavily discounted beauty treatment.
How does a daily deal website appeal to businesses?
Businesses can take advantage of using daily deal websites purely because they will gain far more visibility than they would otherwise. The idea is that they agree a deal with their chosen website so the price for the deal is set and the split in proceeds is agreed as well.
Businesses can of course come up with lots of different ways to promote their deals and special offers. But it is difficult to find an audience as big as that offered by some of the daily deal websites. Some of them receive hundreds of thousands - if not millions - of visitors every day. Deals can sell out quickly and bring in a lot of money for both the business and the deals website - providing the terms are understood and agreed upon in advance.
How does a daily deal website appeal to customers?
Everyone likes to seek out hot deals and daily deals websites appeal to this desire. When you find a website you like you can browse through the deals that are on offer and take up those you like. Generally speaking these websites will only make a deal available if a specific number of people agree to buy it. This protects the website and the business, so on occasion unpopular deals will not go ahead.
The good news is that popular deals very often provide you with a discount of more than 50%. You can make significant savings by joining one of these daily deal sites free of charge and opting to buy the deals that interest you. Another perk is that many deals can be purchased as gifts. Hence it can be a good way to find a great gift for someone you know while spending less than you would normally.
The most important thing to remember - regardless of whether you are representing a business or you are a potential customer - is to check the terms of the deal before going ahead with it. The terms can change between different websites - and indeed between different deals - so educating yourself about the terms will stand you in good stead to make the most of them.
Once you get the hang of using these sites you can save a lot of money if you are a customer, or make a lot and gain new customers if you own a business. It really can be a win-win situation, which is why these websites are so popular and look set to continue in the same vein.