Dare To Dream
Treading the path, which is untrodden, is not just tough
, but even fraught with danger. However, the thrill of doing something, which has newness to it, is an adventure by itself. As we all realize, such a road is not for each and everyone but only for those who dare to dream. Deepak Bansal, founder and chief executive officer, Clearpath Technology, is certainly and surely, one such persona. He began his exciting sojourn into the planet of Internet marketing when he was just an eighteen-year-old straddling young lad fresh in college. With a bit of luck, loads of confidence, blessings from his parents, and tons of chutzpah, he established this massive organization. The year 2005, the month November, Bansal took flight with a small soho unit with six employees. In circa 2012, this status reads as 550 in number manpower, seven office pan India, and a roll call of over and above 3,500 clients.
While he believes that success comes knocking only on doors which have punctuality, a newbie visionary approach to their work, and are disciplined, methodical and practical, it is mastering the tricks of the trade that actually rope in good play. This odyssey, which has its start-up x-factor in the fact that Bansals website on a particular type of fashion jewellery was ranked first in all of India across all search engines, actually took shape when its originator decided to headlong plunge into the arena of learning the art of how to make a website stand out in a crowd and help others do it too. What, he did not foresee, was that this was almost a forbidden, or rather an unchartered, zone for most users. Basically, for making a go in making your website widely known, one needs to excel in the plummets of
Search Engine Optimization or SEO. Bansal took his bastion by his teeth, and started giving others know-how on how to sell their websites.
In essence, the World Wide Web is a huge universe wherein which the billions of odd websites fight it out for higher visibility in front of their prospective customers. This, last, actually speaking, translates into getting a primetime spot on the very first page itself when the user asks for a particular product profile. In real time terms, it takes four to eight months for the website to come onto first page during search operations. Of late, the entire product portfolio is now inclusive also of social media marketing, by means of which, the online avatar of a company is carved out. R.P. Bansal, managing director, of this concern, pater to Deepak, and a retired Chief Engineer in PWD, is the visionary behind this trailblazing unit who lends in his years and years of experience, expert advice and exemplary disciplinarian characteristics. For enhancing the social responsibility agenda, he is aided and abetted by his wife, in conundrum with whom he has floated the Swarn Foundation, for those who are under privileged or are coping with some health or even other deterrents.
The actual stumbling block in making his enterprise a big success was that the Indian business village was not mature enough to even know the sky-high capabilities of SEO, and we had to sit and educate prospective clients. In spite of huge efforts, results from the domestic quarters were few and far in between. The logical and natural fallback of this was to tap international markets and propelled by his can do attitude towards life in general, work started paying dividends. The stark, though very happy, reality is that our international clients, even those we made contact with eight to ten years ago, have stuck with us. So also, the champagne moments have come in due to the fact that the first fifty employees have kept their guns together with Clearpath, who are clearly our biggest and strongest assets.
Some of the Major Milestones achieved by Clearpath
2006 - Its skilled workforce moved into 75sq. ft. office, the present headquarters.
2008 Social Media Marketing introduced.
2009 A complete guide to Internet Mktg SEO launched.
2010 - New state-of-the-art Development Center started in Gurgaon touching the 500 employees mark.
2011 - Started 3 New branches at Noida, Gurgaon and Mumbai.
A personal touch in affairs, be it personal or professional, usually stand us in good stead. This foreplay from Deepak has no doubt, made people hinge in with us since we interact with our end users almost on a daily basis and there is a family feel to our policies rather than a contract-driven method to madness. Then again, word of mouth is the chief source of publicity, and not the usual advertisement routine, and thus, trust is the key catch phrase in all dealings. Lokesh Tuteja, chief operating officer here, shells in his sweat for all execution, strategic and operational management at Clearpath.
Yogesh Sethi, the chief technology officer, Clearpath, is another top management player who sole charges the SEO division. If one goes by the brochure wording, this Delhi-based startup is into internet marketing and social medial solution, SEO, and vibrating services, and for pushing and propelling this forward, Bansal put in eighteen hours of work, each day. Even then, he is humble enough to admit that his real mojo comes from his team, which too, has given me up to fifteen hours of work every day.
Talking about accolades, Times of India published Clearpath in its yearly book of entrepreneurs last year. Certified by Nasscom, and even by ISO, a whopping 20 per cent of turn-ins go into the R&D circuit of Clearpath which shines out customers like Jain Television, Indraprastha Apollo, IOWA Communications, and Network18. To this listing, an average of 50 to 100 names tow in further every 365 days, and a growth of 30 to 40 per cent happens in the overall grossings figures too. Seeing the achievement and the successful saga of Clearpath, BS & its team has decided to confer upon
Internet marketing Company of the year to the esteemed organization for current year.
A 360 degrees approach to all matters technical, and an aim of crossing the 10,000 client number within the next half-decade, is on the charts. For this, what we all from the watching tower, can do is keep our fingers and toes crossed, and keep chanting que sara sara, whatever will be, will be.
by: Clearpath Technology
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