Data Cleaning Service In Uk With Quality Consumer Data Provider

The aim of data cleaning is to eliminate all the files in your records that are incorrect

, out of date, incomplete or duplicated. At the end of the process, all your files will correct and hopefully of more use to your business. By using data cleaning, you will be more likely to contact customers that have an interest in your product or service and in turn more likely to receive a higher positive response rate.

With clean data you will notice a range of benefits. Firstly, the amount of data wasted will be reduced, which will hopefully increase your positive response rate. You will not waste time calling or mailing customers that have already been contacted, or those who have asked not to be. This will leave you more time to focus on new customers that may be interested in your products and services.

Secondly, data cleaning will improve your brands image; it will make sure that the details of the customers that you are contacting are spelt correctly and up to date. If this information was not correct, you would be portraying a poor image of your company. You will not be contacting customers that have opted out, and this will portray you as a reliable and trustworthy organisation. Customers will be grateful that you do not contact them if they have asked you not to on a previous occasion.

Data cleaning will also ensure your legal compliance; you must adhere to the Direct Marketing Associations best practice. This states that it is against the law to contact customers on the telephone or mailing preference service; data cleaning will ensure that all of these customers are removed from your files. If you do find yourself contacting customers that have opted out, you will be facing a fine of up to 5,000.

Data cleaning is a simple and easy way to achieve customer loyalty, positive brand image, and increased sales and eliminate the risk of receiving a fine. Any telemarketing organisation or company that hold a record of customers details and attempts to contact them on a regular basis should be using data cleaning. Just think of the money and time you will be saving by not contacting wrong numbers and customers that you know are not interested.

Data cleaning companies in the UK will make this process easy for your business, they use modern and up to date technology to identify, modify and update your data.

by: jokimalhotra

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