Data Must Be Non-invasive And Be Incorporated Into The Users Experience At The Site

User attitude is continually shaped throughout their interaction with a Web site

. You want to collect as much attitude data as you can for various reasons, including: providing interpretation of ambiguous behavior, such as long dwell time that can indicate interest or confusion; monitoring general attitude trends over time that result from marketing efforts and repeated exposure to the site; gathering user feedback and suggestions that can trigger direct action or further research.

The method used to collect attitude data must be non-invasive and be incorporated into the users experience at the site. The content provided on the Web or in an e-business transaction is the raw material of user experience. Researchers must know what users saw so they understand the context of users reactions. This is not trivial because Web sites

are dynamic: promotional content changes over time, new functionality is added, pages are customized based on user preferences, ad banners rotate, and a single URL can render many different pages depending on visitor history and identity. Data collection must capture these paths in as much detail as possible so researchers understand how people transition between pages and how pieces of a site are experienced together.

New data collection methods can help usability researchers capture large amounts of user experience data while maintaining qualitative richness. These solutions combine the best of both approaches with marginal sacrifices. The result is a more robust and standardized process to conduct consistent, reliable, actionable usability research.

When user paths are aggregated instead of individual page hits, researchers can gain a better understanding of how to apply the user experience to their traffic reporting.

by: Chris samuels

POST COMMENT

Host Your Website As per Your Needs And Requirements Content Management System Forms a Crucial Part of Websites What to judge before selecting a Website Design Company Promotional Items And Community Events Make the Most Out of the Dating Websites Write Articles To Promote Your Website Boosting Sales Through Promotional Items Use Of Promotional Merchandise In Day Today Life 3 easy tips that will increase your website traffic Premium Joomla Templates A Must For Any Website Website Logo Design – Drawing Traffic! Social Bookmarking Sites: Significance of User-Created Tags, Links and Votes Blogging to the bank: How to Create a Money Making Blog Empire in 30 Days -Submit articles to 100s of sites