Deal Aggregator Driven By Social Marketing

Deal aggregator driven by social marketing

Deals aggregation will extend the outreach of discounts to the un-served customers.

Countering the argument that websites featuring deals are money minting machine and heartlessly strategizing to suck money from the docile customers, a social marketing approach in deals industry has come to the surface of late. Based on the principle of aggregating discounts commonly known as deals, the online publishers are developed to inundate customers with discounts on umpteenth numbers of goods and services in their residing cities, leaving them in the slew of local deals to make wise buying decisions. Thats why these publishers are called deal aggregators.

Deal aggregators publish deals of different leading names in provision of group buying deals and promotional codes. Yet, more commendable is their deal personalization services that allow customers to receive local deals pertaining to their tastes, needs, and desires by ticking off options at the time of registrations with the aggregators.

Over the years, Groupon, livingsocial, everyday, and saverspoint have emerged as giants in deals industry. Recently, deal aggregators have sprung up to supplement discounts-updating job as well as to give customers loads of discounts. Of late, Dealaboo has launched its operation from initially Dubai.

According to the sources, the US-based group is planning to storm seven cities of US as deal aggregator site to encompass all sorts of goods and services even software attached with pocket-friendly discounts.

It often aroused a sense of skepticism in old days when a product was sold at less than its price tag. Women folks started to disentangle the conspiracy theory behind cut in price of a product, since they themselves put on their varandas deteriorating furniture and fixtures at throwaway prices to sponge up mess back in their homes. It was pre-assumed that there was something fishy in the quality of product and thats why it was stocked out.

Does this logic hold weight anymore? As globalization has opened the floodgates of competition, price-cut and concessions have become a common weapon of nipping at the corner of market share vied by small, mid and large companies aggressively at once. KFC has to offer discounts on its meals as it knows that some roadside bistro is poised to take buyers by surprise with some awesome price-cuts. Alone, ballyhooed claims that I am good is not going to grab the customers, instead there is a need to offer products with some practical benefits like discounts, which are the major stimulant of shopping. A survey conducted by MasterCard revealed one of the prime motives of online shopping in the Middle East in 2010, which tops five markets in consumer spending, was discount recording 42 per cent surge in online shopping as compared to 29 per cent in 2009.

Hopefully, rising competition in deal aggregations will improve customers buying experience and extend the outreach of discounts to a wider customer-base.

by: Matt York

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