Death Of The Printed Games Magazine

Please allow me to introduce myself!

Please allow me to introduce myself!

Starting by quoting The Rolling Stones? Hey, I want to quote somebody, and the song was playing through my head all morning, so I had to use it! Anyway, welcome to my first editorial on the subject of ... gaming editorial. In the past there have been some changes with PC games reading, with content and format evolving, but here is the final result! Online publishing, and directly related to instant and good value downloads. That's why I think I need to introduce myself. I'm the new kid on the block, and have recently been asked to edit one of the newest online resource for games there is. Quite an honour I'd say.

So, who am I? I'm a British guy who has been a PC user ever since disks really were floppy in the 1980s. See, I'm old enough to quote The Rolling Stones (sob). I started my PC life as a games player and fanzine contributor, but gradually moved into the more serious camp of games publishing - the other side of the fence. Some of our games got 80% reviews, others were enjoyed by the editorial team in PC Zone (aah, just one formerly relevant print magazine that no longer exists). Just when I thought I played my last game, I was asked to edit PC-Software.Com. This puts me in the lucky position where I can play games, and tell my girlfriend I'm working!

Printed games magazines are in decline from the halcyon days of the 1990s and 2000s. Even market leaders are declining from 100,000 readers down to 20,000, whereas anyone publishing online with half a budget can improve from zero to 50,000 hits per month in a matter of weeks. Not comparing like with like there obviously, but you'd take my point. Why? Because why pay $10 to hear about games you aren't playing, when for free you can have reviews of 100s of products with direct links to videos previews and free downloads. Not only that, but the option to instantly purchase and have it on your PC in 5 minutes for an average price of about $15. Sometimes, less than the cost of the printed paper itself. Would anyone still rather than traipse to GameStop on a wet Tuesday to see if it's in stock. Don't believe me: the youngest Director of the market leader for games magazines quit his job recently, saying the same thing. They're finished!

What else do they have in store for you, online gaming content providers? You can leave comments, ratings, see charts, contribute in forums. They're the future!

You want to know whether you should buy a game or not? Just read an online source like PC-Software.com and you will find out within seconds: it's an instant remedy. There are thousands of reviews out there and they are ready for you. There's no waiting.

Oh, and did I mention downloading free trials? Pretty well over 50% of articles contain them. It helps.

by: David Connolly

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