Deciding How to Use YouTube in Your Internet Marketing Strategy

Deciding How to Use YouTube in Your Internet Marketing Strategy

Before you begin recording your beautiful face rambling about the business or website that you run and uploading it directly to YouTube, you need to have a plan. That's because YouTube is filled with millions upon millions of videos of people doing just that and not making any money. Making money and generating traffic with YouTube as part of your Internet marketing strategy can be easy if you have a plan ready.

What is the Purpose of Your Videos?

So: how do you want to use YouTube? There are a couple of different ways that it can be used to generate either advertising revenue or drive traffic to your website, and each of these video types need to include something different.

Making Money Through Advertisements

If your goal is to make advertising revenue straight from YouTube, then your process will be much more difficult - but we'll go over that in great detail. What you will be aiming for is to make as many enormously popular and viral videos as possible. That's because the only way to actually make money from the advertising on YouTube is by first creating a video that attains thousands of views, and then by signing a contract with Google themselves. We'll go over this process later.

Making Money Through Driving Traffic

If your goal with making money with YouTube is to generate traffic to an external website, like your blog, then you need to focus on creating compelling videos about either your product or the content of your blog. This can be pretty tricky, too, but it certainly isn't impossible.

The takeaway point when working in this vein is that you need to focus on talking about your products or your blog in a fun and compelling way, so hopefully you're great at doin just that.

You should note before you begin that generating a significant stream of revenue, either through web traffic or advertisements on YouTube, that this is not an overnight process. Similar to building a large traffic base on a new blog, this process involves creating content that people like, and making sure that they see it. In the coming articles, we'll go over how to create compelling content that people love to watch.

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