Here is the most important thing you need to take away from this SEO Website
. Don't believe everyone you see on Google or Yahoo's first page. Most often than not people will show up and stay there until the next crawl when the search engine realizes that a certain website has cheated. So, look for decent history when picking a provider. Also keep in mind that not all businesses that do SEO spend resources on SEO: they don't need to. They get their business from other resources like management consulting. In fact, that's how some of the largest contracts are signed, by consultants know nothing except for how to close a deal...