Deep Analysis: China's Textile And Apparel Industry Is Facing Three Major Development Problems

At the recent seminar on "wishful 2010 China Fashion Forum"

, China Textile Industry Association, said Du Yuzhou, 2010 to 2015 "12 5" period, is to accelerate the realization of China's textile and apparel industry to enhance the important stage of the brand. Brand strategy development today, change has become China's textile and garment industry development approach, an important means to promote industrial upgrading.

It is reported that the first two months of this year, China's textile enterprises above designated size increased by 27% output, domestic sales increased by 35%. This shows the brand has created new consumption patterns and consumer subjects.

Du Chau said that China textile and apparel industry since 1985 since the implementation of brand strategy has been very cautious, looking for direction. However, recently proposed four key development objectives, namely, the construction of textile science and technology power, building the brand power in China's textile and garment, construction, textile and garment industry in China and in low-carbon economy Talent, circular economy and sustainable development in the green economy.

Ministry of Industry and Information Technology National Party members, chief engineer Zhu, China's textile and garment industry after the completion of the scale of the mission, should accelerate the transformation of mode of development, to promote its own brand building. International financial crisis impact on our economy, the surface is reflected in the speed of the economy, but in fact is the impact on the mode of economic development. China's garment industry in the future development of aspects that need to under 3's Tiaozhan: First Fadaguojia design standards as the core R & D value chain to seize the high end; two neighboring is gradually accumulated in the globalization of Beijing under the land and human superiority; third from the environmental, land and so on more stringent standards and rapid upgrading of labor costs.

The world famous China Monitor Group Chairman of the Board Mr.EdgarG.Hotard the development of China's garment industry has given full recognition. He said that since 2006, in Milan, London and other international fashion arena has begun to see the figures of Chinese clothing, Chinese clothing has gained worldwide recognition. However, Chinese clothing brand is still faced with many challenges: first, to establish a brand takes a long time, Chinese clothing is still very young and need to precipitation; second, to create unique and distinctive products; Third, to understand changing consumer needs.

Shandong Ruyi Group Chairman Qiuya Fu said that in 1998 he visited Italy, when the garment is not well-known self-confidence, that China needs to catch up with Italy at least 50 years of time. In 2009, when he once again visit Italy, France, Japan and the United States and other apparel companies and markets, delighted to discover that, a number of textile and apparel technology has developed far beyond Europe and the United States. He proudly told the reporter, Ruyi Group, spinning line technology is a typical representative. He said that currently, the group has cashmere yarn can be spun to 170, and 500 with a spinning capacity. Achieve this change, Ideal Group took only 10 years, which shows that China's textile and clothing must be able to stand in the world.

China Business Forecast joint concerned that the current domestic market is still in recovery, stores, and outlets such as the rapid development of new sales channels, will increase apparel brand competition in the retail channel. Meanwhile, foreign companies will also speed up the layout in the domestic market.

Deep Analysis: China's Textile And Apparel Industry Is Facing Three Major Development Problems

By: xt

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