Definition Of Mini Sites And Their Purpose

Definition Of Mini Sites And Their Purpose

The use of mini sites as an Internet marketing tool is growing at great speed. People who have been in marketing for some time and who frequently visit popular web marketing forums often come across the term "mini site." A mini site is a very small website that usually consists of a few number of pages of content. It offers information about one specific product or a small group of products.

The webpages of a mini site are mostly designed around a specific market niche. Some form of simple search engine-friendly CMS such as WordPress is generally used to put together the webpages. Also they can be created from a set of HTML templates.

Some Features Of Mini Sites

The aim of these sites is to sell a product. Each page contains links to the product and the mini sites create a funnel that leads to sales. These sites lead the visitor through the content of the pages; this is done to convince the visitor to buy the product while going through the site.

Advanced mini sites provide features like up-sells, cross-sells and other advanced technique of sales. Thus, the final goal of a mini site - i.e., sales - is achieved through them. These sites require visitors to sign up for newsletters, click on affiliate program links and click the Google Adsense ads.

The mini sites are created in such a way that they are search-engine friendly, thus they attract large number of visitors. So the mini site owners put material on the sites in such a way that the matter is based on key phrase density and it confirms to SEO guidelines. For this, a great amount of research goes in finding appropriate key words, which attract more people and which are profitable. Then the written material is prepared using these key words in an efficient manner.

Visual Appeal Of The Mini Sites

The overall theme of the mini sites is made very attractive and visually appealing so that the site is visible to the visitors who come to the mini site for the first time. Various multimedia contents such as animated or narrated introductions and visual schemes are used in designing the mini sites. Product related images, colorful and catchy headlines make the mini sites an evocative sales tool for the product or service it is designed to sell.

The mini sites are set up around a profitable marketing niche, and it is an effective way to explore smaller markets. The Internet marketers who design these mini sites generally concentrate on the smaller yet very profitable market.

It is easy and fun to design a mini site and very quick to set up, though it remains live for a long time and keeps on serving the purpose of ultimately selling the product.

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