Demand for sporty and stylish cars on rise in India

Mr Mayank Pareek, executive director (marketing & sales) at Maruti Suzuki

, recently, in a statement given to a leading media group said that the company is now dealing with younger customers who are not just hugely demanding but also frequently changing cars. He added that this post-liberalisation generation is willing to spend on new products and willing to experiment a lot. It is to be mentioned here that Maruti India, which is country's largest car maker, has been registering a steep rise in the demand for its two of the most stylish cars - Maruti Swift and Maruti A Star.Moreover, due to this high demand and changing sentiment, the Indian car market is registering a considerable increase in its growth rate. In July 2010, the total growth of the market was 37% year-on-year to 2.22 lakh units.

Demand for sporty and stylish cars on rise in India

By: Cardekho2010

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