Demo/loaner Program For Increased Visibility, Accessibility And Utilization Of The Product

Todays customers are smart and intelligent

Todays customers are smart and intelligent. They do not take any product at face value. Most customers consider purchasing of any product as an investment and therefore they buy products only after careful thinking so that the product or products that they are investing in do not turn out to be a dumb investment later on. Customers want maximized returns from their investment in the form of outstanding features, or accessories or performance. And these can never be gauged with one look at the product. Customers want the products that they are purchasing to be of highest quality but are not ready to make the decision based on assumptions. They want to be 100% sure about the product quality, its specifications, its performance and also its conformance with their necessities and expectations.

This has put companies and organizations on the edge since such an attitude on the part of the customers is detrimental to their business. They devised new ways to convince customers. Hence product demonstrations at tradeshows became a common sight. Though it ensured maximum visibility to the products, this alone wasnt enough to induce customers to purchase the products. Hence, demo/loaner programs were launched as statistics proved that people would rather opt to try something that is free rather than buy a product without using it or fully understanding its benefits. The evaluation system helped potential customers to test the features of the product themselves and generate their own assessments. Thus it helped them to gauge the quality of the product and its performance before making the purchase. However, the added risks of demo/loaner programs are loss of demo equipment, monitoring problems, delayed returns management and so on. Hence companies and enterprises require excellent service providers who with its expertise and advanced technology can custom build a program suiting their needs. The following are some of the advantages of depending on excellent demo loner /loaner program service providers:

* Reduces the loss of demo equipment - up to 80% lower than current rates- with advanced tracking solutions.

* Reduces monitoring time and costs with real time reporting via the web.

* Leverages the advantage of product excellence, device demonstration, and customer intimacy.

* Increases the visibility, accessibility, and utilization of product.

* Saves organization the cost of time, money, and effort in setting up a complete supply chain management solution.

by: Gladeyas

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