I bought this kit 2 weeks ago and have been very satisfied with it. As for the quality of the product, the fiberglass hammer, 4 different type pliers, 2 screwdrivers and bits, 6 wrenches, hex keys and bag are all high/professional quality. The utility knife is just your typical light-weight standard no frills knife but works fine. The drill bits come in steel cases and I've used both and they work fine. A 13 piece titanium drill bit set would cost you $20 at least! The pliers are all chrome vanadium which is the best material I've seen in pliers. They are definitely professional quality. The fiberglass hammer is as good as any fiberglass handled Stanley hammer that I've owned and the tape measure is as good as any Stanley one I've owned as well although it is only 16ft (25ft would have been better). The level is your typical lightweight level but it is magnetic which is great feature and works fine. The bag that this kit comes with is great. Its high quality and has enough room in it for me to add other stuff. I actually counted the pieces and there are 115 pieces that come with this kit. For $39 this is a great kit. Is every piece in this kit professional quality, no, but most are and for the price it is a significant value.
Just bought this hand tool kit and am very happy with it. My husband has one but it came in a plastic case that now doesn't hold the tools anymore and most of them are gone anyway. I can't fit any other hammers in the spot where the original hammer was so we can no longer keep them together. The bag this set came with is really nice. It also allows my husband the chance to lose most of these tools and allows me the flexibility to replace them. The hand tools and accessories that came in the case seem very nice and even professional grade. My husband said that they are even better then some of the Stanley tools he has.
I went to Lowe's and saw that just the hammer alone was $10 and most of the individual hand tools were $7-10 a piece. I think I got a great deal and my husband thinks he got great tools. Best of both worlds.