Dental Marketing Strategies to Combat The Health Insurance Hike!
So it's official! Health insurance companies are raising their rates
. In an effort to combat Washington's mandatory healthcare bill.
What's this mean for your dental practice?
And how can you boost-up the impact of your dental marketing, so you've got more "moola" coming in... versus going out?
Three Dental Marketing Strategies:
Well, first thing's first.
It stinks... but small businesses are the target of the Health Insurance Hike. This means that you... the dental practice owner... will be paying more for less.
That is if your provide health coverage for your staff.
Which begs the question: Can you still afford to offer health coverage... especially with planned rate hikes of up to 9%?
I don't know the answer to that question.
That's up to you to decide.
What I can help you with is how to boost your dental marketing, to quash any rate hike that hits your bottom line.
#1 Dental Promotion Strategy:
Send out a "lost client" campaign. These are easy to do. And they work great to "re-activate" clients you haven't seen for some time.
Just write up a 2 page sales letter.
Put a killer offer in it.
Give your prospect a reason for coming back to your practice.
And you're done. This technique is a "humdinger"!
#2 Dental Promotion Strategy:
Get a monthly client newsletter rolling.
This is easily the "bread and butter" of every dental office around the country. It works so well because it builds the relationship first... and then goes on to "sell under the radar".
You'll surely knock homeruns with your dental marketing if you inject a client newsletter into your repertoire.
#3 Dental Promotion Strategy:
Referrals are the lifeblood of your dental practice!
So... ASK... for them. It's that simple.
Make a list of all the friendly and fun ways you can ask your clients to refer their friends, family and work associates.
You'll be amazed at all the things you come up with!
Dental Marketing Strategies to Combat The Health Insurance Hike!