Deployment Of Foreign Home Appliance Brand In 2008, "aspects" - Flat-panel Tv, Lcd Tv -

The table as a foreign

The table as a foreign

TV

Brand Product Quality vote

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The table for a

White

Brand Product Quality vote

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Recent years, Chinese appliance market matures, enterprise distribution to have stabilized, domestic enterprises occupy the initiative in the low-end market, Europe and the United States, Japan, Korea and other foreign brands are entrenched in the high-end market.

In this category brand survey, the reporter found, on the one hand foreign brands through price positioning, planning and establishing high-end brand image campaign trail; the other hand, some brands often have to fight "price war", at a loss to snatch the market, this brand again Bei their "high end" orientation. This contradictory practice, sacrifice is the quality of products and services, ignoring the internal strength needed to brand building. More in virtually reveal their true value, and high single-product margins.

Quality

Product quality is still the strength of foreign capital

Reporter found in the survey, on the quality of foreign home appliance brand most consumers to be sure. Taking a TV brand online voting, for example, has 60.05% of consumers think that the quality of their products quality; contrary that poor accounting for 17.09%; that the general quality of a 16.58% that the poor quality of 6.28% of voting account. Specializing in high-end market, while a white brand online voting showed that 75.89 percent of the consumers the quality of their products were sure that the general quality of products accounted for 13.48%; another 7.8% and 2.84% of consumers think the brand shoddy products or poor.

However, despite this, some industries, especially the foreign

Flat Panel TV

Complaints have increased in quality situation. According to the State Council Development Research Center, home appliances market research discussion group and Guoyan Wang Center for the first two months of this year, more than 50 domestic cities survey statistics, in 2008, two months of complaints from the domestic market flat rate product over the same period in 2007 2 times higher, mainly from foreign investment increased substantially flat product complaints.

An appliance store in color TV sales in the past 10 years say the introduction of cheap foreign television flat-panel TVs, and domestic brands, compared with the price of the television, in technology, quality, service there is no advantage, "Price declining only in the quality compromise. "

Some foreign brands in China continue to seek localized to grab market share at the expense of profits to price competition, which from a market point of view, temporary access to the share, but it is the loss of product quality and performance.

by:gaga

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