Design Agencies Dealing With Internet Growth

Increasingly, when people want to find a business solution to their problem

, they wont use the Yellow Pages or ask for advice from their friends, neighbours or family. With the Internet, your customers have a free, up-to-the-minute information source available twenty-four hours, seven days a week, and the role of the design agency is becoming essential.

In 2010, 30.1 million adults in the UK accessed the Internet every day, or almost every day. The estimate in 2006 was only 16.5 million, which means that internet usage has almost doubled in the last four years. The remit for design agencies has expanded as retirees and even technophobes are starting to use the internet. With more and more businesses going online, the only option for your business is to have a solid internet presence one with expertly-organised information and website design. And the best solution to this growing need is to use a design agency.

30.1 million is already a figure which represents sixty percent of the British adult public. But that statistic jumps to 38.3 million when adults were asked if they had accessed the internet in the last three months: over 77 percent of the British adult public. When you think about these figures, its worth remembering that people tend to operate as households, rather than as individuals. Currently only 60 per cent of adults use the net every day; but 73 per cent of households have internet connections. Even if your target audience is unlikely to be on line, the chances are that they have an advisor who is, and who will be heavily influenced by the website design. Even non-technical customers will be able to spot the difference between amateur design and the work of a professional design agency.

This amount of usage represents considerable demand for internet information. Even people who do not use the Web every day will still use the web as a trusted reference point when its time to make a decision about a big purchase, a holiday destination, or a business partner; and their minds are often made up by the work of a design agency.

For most people, this increase in internet usage means getting an email account, perhaps a Broadband subscription. They might add a few pages to their Favourites tab, select a home page, and surf the net a couple of times a week. Small business owners, however, will find the changes resulting from the whole country being on line to be seismic, as the internet gears up to be the main way of doing business in the twenty first century and design agencies as a major source of image creation.

As websites are now not just an accessory, but the first thing that people see about you, they need to look professional. Searches will turn up a long list of potential competitors scrolling down their Google search results page. If your website isnt up to scratch, most possible customers will simply click away from your page and access hundreds of your competitors in a few seconds.

One of the huge advantages of the internet is its ability to widen peoples choices. With good graphic design, your home town isnt your only option for clientle. Many businesses which take the plunge and go online find themselves attracting customers from all over the country or even the world! When you plan the looks of your site, your design agency will try not to cut it off from people in any sector or culture, giving you the chance to access a far wider market.

by: James Marshall

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