Design, Engineering & Technology That Are Way Ahead

Its not enough that a vehicle merely gets from A to B

. Design, engineering and technology that are way ahead of the competition, and the vehicles which incorporate these ideals, are setting a new standard for automotive appreciation.

Forefront of design

High quality and innovative design can be found in every detail of cars that are way ahead of the curve.

Coup-like roof contours emphasise sportiness, while taut, sculptural areas where light and lines meet give a compact and muscular look. The powerful rear of these vehicles gives it a confident stance despite its lightness and the slim, divided rear lights - which are available in LED technology - give it a determined, concentrated look.

The overall shape is flatter, more masculine and more dynamic with the exterior mirrors set on the door rails similar to sports cars and the integrated roof edge spoiler creates additional dynamics and sportiness.

This unmistakable care in design carries over into the interior of cars with engineering and technology that are way ahead. The size of the interior is emphasised by the horizontal instrument panel and 3D inlays which seem to embrace the driver. The air flow from air vents can vary from a concentrated stream of air to an even air distribution, with variable intensity.

The central control unit utilises touch-sensitive control for intuitive operation and offers an intelligent way of controlling the navigation and telephone functions by writing letters or numbers on the control panel with a finger.

Cutting edge engineering

A steel shell design combines low weight with high rigidity. Not only are ultra high strength steels employed, but light aluminium is also used to reduce the weight.

The type of material being used and where on the vehicle it is employed is determined by the desired characteristics resulting in a material mix of hot and cold formed metal panels and profiles in the vehicle body to create an ultra-modern lightweight structure.

Each lightweight component has an effect on other components, allowing their dimensions to be reduced as well. An example of this is the aluminium components on the front axle and the aluminium alloy wheels which not only reduce the overall weight but also the unsprung masses, which in turn leads to a further increase in agility and driving comfort.

Efficient technology

Engines which are way ahead combine the advantages of efficiency and dynamism with a turbocharger, which ensures even better power delivery.

These engines will get drivers economically yet powerfully to their destination and their lightweight aluminium engine block saves weight which in turn saves fuel. In addition, the turbo chargers are able regulate the charging pressure quickly and precisely. All these measures reduce consumption, particularly with a sporty driving style.

The car that offers intuitive and progressive design, engineering and technology that are way ahead is truly at the forefront of automotive innovation. A next generation vehicle built for discerning drivers looking for new levels of automotive appreciation.

by: Audi South Africa

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