A corporate trademark is representative of the brand image of an organization
. It is a visual element that carries an image of a corporation. A logo plays a crucial role in communicating the message of a company to a user. This can be achieved by designing the trademark in such a manner so that the graphics reveal the nature of an organization. It should be able to divulge the core spirit and true philosophy of a corporation.
A marketer can get a corporate trademark designed either through services rendered by professionals or by using logo designer tools. The main aim to design a trademark is to make the product and company stand apart from the competitor products or company. It promotes easy identification of an organization in the market. An entrepreneur can build a brand image of an enterprise through attractively designed trademark. It also highlights any unique feature of the product or the company so that it outstands from rest of the competitors.
Designing of a trademark is not an easy task. It requires a lot of research and analysis for presenting a visual element that best reveals the nature of business as well as the unique feature of the company or its product. Nowadays, the text as a visual element is more convenient to be reproduced on any corporate material. The text is also easy to read and remember. Many companies have started using their names or its initials as a trademark. This has become popular as a target customer can easily remember the name of a company and recollect during the time of making a decision of purchasing the product. Create a colorful text so that it is readable even in black and white printing ink. Some enterprises prefer using graphics as a visual element. While others like to use a combination of both graphics and text. It depends on the nature of business as well as the message of a company while deciding about the kind of graphics used to create a trademark. A marketer can create a successful and attractive combination of brand image by creating a thoughtful trademark and using it effectively for brand promotion.