Design and Printing Basics of Postcard Printing

Postcards are considered as a very good solution to send out or give out information to all your clients and customers in the market

. These postcards can be used also to promote or advertise your business products and service, announce an occasion, event or even when simply saying hi and hello to someone that you truly care for. Compared to other marketing tools such as brochures, posters and others, post cards usually cost less and can also be mailed in less cost. To further improve your knowledge about these postcards, below are some basic information and also some of the printing basics important to these cards.

Postcards just like all other business marketing tools have specific dimensions required by the postal service. These are usually the dimensions that must be considered: the length of a standard postcard should be a minimum of five inches and will not exceed six inches. The height should also always be three and a half inches and should not exceed four quarter inches. These said dimensions should always be met since you cannot mail your post cards if you fail to consider these dimensions. And if your postcard exceeds the required dimension, you would need to use a first class stamp to mail it.

Always keep in mind to leave a space for the address and the stamp if you want to mail your printed postcards to your clients and customers. The free space on your post card must be on the right side. Ensure that the space in the upper corner must be free of designs where the stamp will be placed and to also have enough space to write the address of the receiver.

Your post cards can also be sent with the help of an envelope. Even though an envelope is not a necessity to post cards, you can always consider using an envelope, but make sure that the envelope will perfectly fit your post card size and dimension. You do not want to create and design a postcard that will only get rejected by the postal service. So, be sure the envelope follows the standard requirement in postage as well.

Once you already made a decision when it comes to mailing your post card and about the size that you want for it, this is where you can begin with the design process. It usually does not matter if you are using these postcards for business or personal intention. Just keep in mind to make it as simple as possible. You always have several options when you decide to design your postcards. Using full color is always the best option. You can also use black and white color if you want just a simple yet effective color design. Just make sure that it will suit your business type perfectly. You can also use plain or glossy paper for your postcard printing. However, just always be sure that your paper choice is heavy like that of a cardboard to ensure of its reliability and durability.

Following these tips when it comes to creating, mailing, and especially printing your post card will surely help you attain an effective and successful postcard in the market. Do it right, and your post cards will surely get you're the customers and sales you seek.

Design and Printing Basics of Postcard Printing

By: Kaitlyn Miller

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