The catch 22 of the fashion industry is that department stores and other retailers want established brand names, yet designers can't establish their brands without reaching potential customers through these retailersor can they?
Designer's Debut is an online ecommerce website that bridges the gap between emerging fashion designers and the market for unique fashion goods. The website enables independent designers to customize their own individualized storefronts and sell their collections to customers around the world in search of unique and custom-made clothing, handbags, accessories and jewellery.
How it works: Designers determine every aspect of their shop through the site including sales prices, shipping costs, and any customization options they may choose to offer to customers. Each designer has their own personalized page within the site through which they can sell goods and promote their brand. Designers maintain complete control over all aspects of the process from managing inventory to shipping purchases to customers. This eliminates the minimum production requirements and excess inventory headaches that designers typically face in dealing with other retailers.
The Shopping Experience: Designer's Debut is also designed to create a seamless shopping experience for customers. While the site welcomes designers of all genres, its features allow customers to either browse by designer or make tailored searches such as "chic-black-silk-cocktail-dress" or "romantic-hobo-day-top-under$100". The best part is that many of the designers allow customers to specify size dimensions and other customization options!
There are no listing fees and designers pay only 5% of final sales made through the website. Meanwhile, they benefit from Designer's Debut promotions and marketing campaigns designed to draw traffic to the website and publicity to designers. Connecting designers with fashionistas from around the world, this website is a win-win for everyone!